Brand Study

Reference palette

  • Paper#F7F6F4
  • Mist#D5DCE4
  • Cloud#BDC4CE
  • Blush#DED4D5
  • Violet#3F315B
  • AtmosphereMist → blush

One mark.
Many meanings.

The continuous line can read as infinity or a swirl, a lowercase “a,” a server rack, or a paperclip. Each interpretation is part of the story; none defines the mark on its own.

Garamond is a quiet link to the early personal-computing era: Apple Garamond entered Apple’s identity with the Macintosh, while Adobe Garamond carried the Renaissance form into digital typography.
The Another Computer mark, drawn over a pale guide as the page scrolls.
Another Computer continuous-line mark A pale complete line with a lighter line drawn over it.

Breath, a theme of giving life

Another Computer harnesses the power of living documents. The element of breath inspires the color scheme and mood.

Profile

Another Computer mark on a gradient background Download PNG